News and Insight
from the Bridge team.

Squarespace has announced its return to the Super Bowl for an unprecedented 12th appearance, securing a premium advertising slot for Sunday, February 8, 2026. The website building platform will air a 30-second commercial between the first and second quarters during NBC's broadcast from Levi's Stadium, investing at least $7 million in the placement. This sustained commitment to one of advertising's most expensive platforms signals something significant about the state of professional web design.

Every web designer eventually confronts the same dilemma: how to maintain professional, organised client communication without drowning in platforms, notifications, and scattered conversations. The solution isn't necessarily more sophisticated tools but rather the right tool for your specific needs.

The difference between designers who consistently deliver excellent client work and those who struggle through revisions often comes down to communication quality. Specifically, how you collect, organise, and respond to website feedback determines whether your projects flow smoothly or devolve into endless revision cycles.

Selecting the right client communication tool fundamentally shapes how efficiently you operate as a web designer. The tool you choose influences project timelines, client satisfaction, and ultimately, your profitability. Yet many designers default to whatever platforms they've always used rather than evaluating whether better options exist.

For web designers working with Squarespace clients, communication quality directly impacts project success. The difference between a smooth, profitable engagement and a chaotic, drawn-out project often comes down to how you communicate with your clients.